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Zacapa Brand Experience - Diageo World Class 2025
Project type
Luxury Brand Festival
Date
October 2025
Location
Toronto, Canada
Role
ACD
Agency
NVE Experience Agency
My role as ACD for NVE Experience Agency on Diageo's World Class 2025 was to concept, develop and direct creative on the immersive brand activations for several of Diageo's luxury brands.
Zacapa wanted to transport their guests away from the rest of World Class and invite them into the heart of Guatemala. The art direction was a blend of Guatemalan authenticity and its fiesta spirit with the luxury Zacapa brand world aesthetic to creative an immersive space with a celebratory atmosphere that was infectious!
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