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The Singleton Brand Experience - Diageo World Class 2025
Project type
Luxury Brand Festival
Date
October 2025
Location
Toronto, Canada
Role
ACD
Agency
NVE Experience Agency
My role as ACD for NVE Experience Agency on Diageo's World Class 2025 was to concept, develop and direct creative on the immersive brand activations for several of Diageo's luxury brands.
The Singleton asked for a 'listening bar' where guests could "slow down and savour the single moment". The brand world lent itself beautifully to the concept and it was a pleasure to concept and art direct the space.
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