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Tanqueray No.Ten Brand Experience - Diageo World Class 2025
Project type
Luxury Brand Festival
Date
October 2025
Location
Toronto, Canada
Role
ACD
Agency
NVE Experience Agency
My role as ACD for NVE Experience Agency on Diageo's World Class 2025 was to concept, develop and direct creative on the immersive brand activations for several of Diageo's luxury brands.
Tanqueray No.Ten wanted to showcase their complex "Cocktail of Dreams" technology and their "Art of Flavour" in an experiential, sensory way. For this activation my concept was to create a gallery of scents with a mechanic for guests to rate their scent profile on a coaster for the bar tenders to alchemize a serve based on their preferences.
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