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Lynk & Co Car Launch 2024

Project type

Car Launch Event

Date

2024

Location

Milan, Italy

Role

Experiential Creative

Agency

Jack Morton

Lynk & Co presented Jack Morton a unique challenge: to launch their 02 electric car in a way that truly reflected the brand's DNA – innovation, playfulness, and a rebellious spirit.

We rejected conventional car launch formats. Instead, we conceived an "edible experience" – an immersive journey where guests could taste the future of mobility through a captivating blend of music, art, and exquisite cuisine.

My role was assisting the fantastic creative director Lisa Wrake with creative concepting and in particular, ideating the new car reveal moment.

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