Ketel One Brand Experience - Diageo World Class 2025

My role as ACD for NVE Experience Agency on Diageo's World Class 2025 was to concept, develop and direct creative on the immersive brand activations for several of Diageo's luxury brands.

Ketel One wanted a 'Martini Room' that immersed their guests in their luxurious brand world whilst being welcoming and great for content capture. As the brand wanted to showcase their different Martini serves- I came up with the idea of having a clock at the heart of the space, its message being that it is martini time all the time with Ketel One.