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Heineken UEFA Champions League Final 2024

Project type

Event Weekend

Date

2024

Location

London

Role

Experiential Creative

Agency

Jack Morton

Heineken sought to orchestrate an unforgettable UEFA Champions League weekend in the city, centred around their core value of True Togetherness for its VIP guests and stakeholders.

My role was ideating and developing the engaging activations, immersive environmental touch points and scenic concepting which included a Heineken infinity bar phone box, the 'players tunnel', London cab trophy reveal with Kings Guards and the direction and look and feel of the 'Open Arms Pub'.

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