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Don Julio Brand Experience - Diageo World Class 2025
Project type
Luxury Brand Festival
Date
October 2025
Location
Toronto, Canada
Role
ACD
Agency
NVE Experience Agency
My role as ACD for NVE Experience Agency on Diageo's World Class 2025 was to concept, develop and direct creative on the immersive brand activations for several of Diageo's luxury brands.
For Don Julio, my concept was to create 'Calle Luxe', taking inspiration from their stunning brand world of Mexican modern luxury. For the photo moment, I took inspiration from Don Julio's Man in the Hat logo, the blue agave fields and Mexican sun- giving guests the chance to don the iconic hat and create their own silhouette photos to share on socials.
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