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Don Julio 1942 Pop up Activation
Project type
Pop Up Activation
Date
October 2025
Location
Toronto, Canada
Role
ACD
Agency
NVE Experience Agency
Don Julio wanted to bring the distinctive spirit of 1942 to life at Diageo World Class 2025. We took the concept of a vault from their brand world and created pop up moments 'activating' the vault with two way glass to reveal the treasured bottles inside, whilst handing out mini bottles to guests. My role was to concept the appearance of the vault and source the propping.
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